We help good companies get noticed online.
We're a small team of strategists, writers, and media buyers. We handle branding, campaigns, creator partnerships, press, and paid ads. Most clients come to us with one problem and we grow from there.
Services
Here's what we actually do.
They work best together, but you don't have to buy everything. Start with the problem that keeps you up at night and we'll build from there.
Online Branding
A look, a voice, and templates your team can actually use without calling us every time.
Explore serviceGoing Viral
Campaigns built around something people genuinely want to share. Sometimes it takes off. We always tell you the truth either way.
Explore serviceInfluencer Partnerships
We find creators whose audience overlaps yours, handle the awkward negotiations, and report numbers that actually matter.
Explore servicePR Article Publishing
Stories journalists want to write, pitched to reporters who already cover your world. No mass press releases.
Explore serviceDigital Advertising
Search, social, and programmatic ads run by people who read the spreadsheet before they look at the creative.
Explore serviceWikipedia & Grokipedia Publishing
We build encyclopedia pages that survive moderation, cite real sources, and show up when people search your name.
Explore serviceApproach
We ask a lot of questions first.
Understand
We spend the first couple of weeks learning your business, your buyers, and what's already been tried.
Decide
We agree on what you stand for and what you're going to say. If it doesn't fit on one page, it isn't clear enough.
Make
Identity, film, articles, ads, creator content. Mostly made in-house by the same people who wrote the plan.
Get it seen
Owned, earned, and paid channels planned together, so the work doesn't stall after launch week.
We would rather show you numbers than adjectives.
3.2M
people reached in launch week
Fintech case study1.6M
organic views
Beauty & personal care case study11
earned placements
Logistics & mobility case study18M
impressions
Telecoms case study
Selected partners
Latest writing
All articlesMedia List Building: A Practical Guide for Ghanaian Brands
Learn how to build a clean, verified media list in Ghana. Research beats, find direct contacts, and earn press coverage without web scraping.
Guide · 7 min readEarned Media vs Paid Media: Where to Invest First
Compare cost, speed, trust, and SEO impact of earned vs paid media to choose the right strategy for your growing brand.
Working with agencies · 1 min readHow Founders Should Brief a PR Agency Before the First Pitch
A short founder's guide to briefing a PR agency: outcomes over activity, proof before pitches, and the constraints your agency needs before the first email goes out.
Book a consultation
Got something worth talking about? We'd love to hear it.
Tell us what your company does, what you're trying to change, and roughly when. A real person reads every message and replies within one business day.
Or email us directly at hello@propagandr.com